Julie 1.jpg

Meet Julie



“Having the right attitude is fundamental to business growth”

With 35 years’ experience in customer care, Julie Eldrett is an expert in getting the best from your team. As a former salon owner, she knows what it’s like to manage a team and guide them to create a customer experience that brings people back time after time.

She’s also done plenty of research over the years, adding this to her hands-on experience and developing unique tips, tricks and proven team management techniques that enhance the customer experience.

That’s why some of the hair and beauty industry’s biggest names - from L’Oreal to Saks - have called on her to work with their teams in countries across Europe, the Middle East, India and the Far East.

The PHAB Standard Ltd. Non Executive Board of Directors (NEBODs)

Julie is also part of the impressive team of Industry and Non Industry Experts have accepted the responsibility to mentor and guide the PHAB Standard from the beginning.


Author, speaker, industry judge


  • Julie puts her points across in an amusing way. She tells stories that staff can relate to. She gets them playing games so they don’t even realise they are learning
    — Simon Lotinga, Oasis for Hair
  • We were very happy to go to Julies workshop and appreciated very much the ideas she presented. My team loved her passion, energy and especially her examples. We left with a plan and looked forward to the next workshop with Julie.
    — Mariana Vama, Loreal
  • Julie ran our recent team building day and was an absolute breath of fresh air for me and the team. Her enthusiasm and clear passion for her job made her a pleasure to work with and really engaged the team members to make it a really fun day. The team all participated fully through the day, thanks to Julie’s approach and ability to draw on her own experiences and make them relevant for her audience to apply to themselves.
    — Mitie FM
  • Julie's taken our salon from an unknown entity, to one of regions most respected/established salons, fully booked weeks in advance. We've gone on to be shortlisted for 10 awards, winning 8 of them.
    — Dean, Sixth Sense

Julie is not only highly in demand for her teaching and training skills, she is also a popular public speaker. From L’Oreal Business Forum to Salon Internatonal, Olympia Beauty and Professional Hair Live, she is as comfortable talking to hundreds of delegates as she is in a small team setting.

She’s also been a judge at numerous high profile events, including HJ Business Awards, Great Lengths Awards, Scratch Magazine Business Awards, Saks Customer Care Awards, and India L’Oreal Business Awards.

And on top of all that she’s managed to find time to co-author The Salon Owner’s Bible with Simon Lotinga, plus contribute regular articles to publications including Salon International India, Hairdressers Journal, Creative Head, and Scratch Magazine. She is also a monthly columnist for Professional Hairdresser.


Not a salon? Not a problem!



Julie’s expertise translates to all situations where customer-facing teams need a little inspiration. That’s why businesses as diverse as Durham Police Constabulary and a leading NHS hospital have hired her to improve their team-working and customer relationships. She’s also done benchmarking days with Virgin Airways and Alton Towers.

The course content and the way in which it was presented were excellent. It made us think twice about the way we reacted to customers and patients.
— NHS Hospital

Ready to super-charge your team? Contact Julie today!